Homepay x Nua
What's Next?
There’s real opportunity to elevate Homepay’s marketing strategy — and drive meaningful results.
This deck outlines a focused three-month plan by Studio Nua to sharpen the Homepay brand, build momentum and turn attention into conversions. Let’s unlock the next phase of growth — with clarity, creativity, and impact.
What's Next?
There’s real opportunity to elevate Homepay’s marketing strategy — and drive meaningful results.
This deck outlines a focused three-month plan by Studio Nua to sharpen the Homepay brand, build momentum and turn attention into conversions. Let’s unlock the next phase of growth — with clarity, creativity, and impact.
The Reality Check
The brand has potential — Below are some of the aspects NUA would love to develop. If implemented, they will all lead to a more focused strategy to unlock real traction/conversions.
01. Weak Digital Presence
02. Inconsistent Brand Identity
03. Not Implementing Strategy
04. Limited Engagement on Socials
05. No KPIs or Reporting Focus
06. Limited Partner Support
07. Website Updating / Dev
08. Time / Budget Restraints
Talking-Points
01
Program, Research & Strategy
02
Production & Brand Development
03
Socials, Paid Media & Collaboration
04
Communication & Monthly Report
Insight to Action
A clear monthly rhythm that keeps everyone aligned and moving forward. Through ongoing communication and a sharp monthly report, we share wins, insights, and next steps — ensuring strategy, creative, and performance stay on track and deliver impact.
01. Program
A shared calendar with key dates, actions, and alerts — so you’re always across what’s happening and what’s next.
Key Aspects: Google /Outlook Calendar, Content Scheduling, Momentum
02. Research
We track trends, audience insights, and performance data to shape clear, focused marketing goals—refined each month to stay sharp and ahead.
Key Aspects: Visual Trends, Competitors, Brand Dev
03. Strategy
Each month, we refine the game plan—aligning insights with actions to drive targeted campaigns, sharpen performance, and hit marketing goals with purpose.
Key Aspects: Insights, Media Strategy, Compare/Contrast
Creative Craft
& Brand Growth
We fuse bold creativity with strategic brand and website development to build assets that captivate and convert. From striking visuals to seamless digital experiences, we craft everything you need to grow your brand with impact and consistency.
01. Production (1 Day)
A single, focused shoot delivering powerful, on-brand content. Quick, efficient, and designed to generate versatile assets that drive your marketing forward.
Key Aspects: One Shoot Day, Planning, Full Equipment List
02. Creative Assets
Tailored visuals and content crafted to capture attention, tell your story, and drive engagement across all marketing channels. Bold, on-brand and built to perform.
Key Aspects: Dynamic Content, Commercial, Printed Collateral, MG1 MG 2 MG 3
03. Website & Brand
Developing and maintaining a high-impact website that reflects your brand, drives traffic, and turns visitors into loyal customers.
Key Aspects: Optimise, Landing Pages, SEO Content
Connect,
Convert, Collaborate
We blend authentic content, targeted advertising, and strong partnerships to amplify your brand’s reach and engagement. Together, these channels create a powerful, connected ecosystem that drives awareness, loyalty, and measurable growth.
01. Socials
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Plan and schedule regular posts across platforms (Insta & FB)
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Flag / Engage with audience through comments and messages
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Monitor social trends and adjust content accordingly
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Track performance metrics and optimize content
Key Aspects: Schedule, Visual Trends, Measure
02. Paid Media
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Set up and launch ad campaigns
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Monitor budget spend and pacing
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A/B test creatives, copy, and targeting
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Analyze campaign performance and adjust strategy
Key Aspects: Creatives, Test & Target, Analyse
03. Collaboration with Partners
Building strong alliances to amplify reach and impact. Together, we co-create campaigns, share resources, and align strategies—unlocking new opportunities and driving mutual growth.
Key Aspects: Co-Branded Content, Cross-Promotion, Resource Sharing
Monthly Momentum
We blend authentic content, targeted advertising, and strong partnerships to amplify your brand’s reach and engagement. Together, these channels create a powerful, connected ecosystem that drives awareness, loyalty, and measurable growth.
01. Communication
Through one focused weekly meeting, we keep communication clear, priorities on track, and workstreams flowing. It’s where strategy meets accountability — backed by monthly insights, reporting, and next-step planning to keep your marketing momentum strong.
Key Aspects: Weekly Catch-up, Actions, Accountability
02. Monthly Report
Each month, we track KPIs, review performance, and report key insights — giving you a clear picture of what’s working and what’s next. It's your pulse-check for marketing impact, momentum, and strategic alignment.